What is RSS and Why is it so important to the gun industry

At its core, RSS is a broadcast technology. You make the feed available, and it is open for anyone to access. By doing so, you provide a much better broadcast user experience than email. No problems with spam filters, no problems confirming email addresses, and no problems with email list administration.

With email, you choose your audience for each missive. But with RSS, your audience chooses you. Because your audience chooses you, there are no natural way points where you can ask for information. And without information, no ready way to target your message for an individual.

Of course, it is possible to provide personalized feeds. But the current infrastructure is going to fight you. How will you support reader referrals when the easiest method is sharing the feed URL? And how will you support passwords without wide-spread support from aggregates? And most importantly, how will the personalized RSS user experience be better than email?

E-mail is quickly losing its marketing power. Depending on e-mail to power your internet marketing activities is putting your business in serious jeopardy. On the average, 64.7% of the business e-mail you send is not even opened, let alone read. RSS gets 100% of your content delivered. This works for direct marketing messages, e-zine publishing, customer support and so on.

With RSS you can even easily deliver daily or hourly news to your subscribers, and everything else as well. RSS will help you expand your content delivery to daily content updates, content updates by interest, content updates for different target audiences and so on.

So why is this important to the Gun Industry.  Frankly its one of the reasons we are so successful at GunMuse.  We don't push our readers.  Maybe they don't want our daily news but want to read the Articles as they get posted.  Some just want to read the Reviews and its by far our most popular feed with about 220,000 subscribers.  Some will tell you anyone can build you an RSS feed, Really? Whats that cost? Who will keep it updated? Who is going to do the market research when technology changes that will try to boycott this method of direct advertising as well?  Nope if you doing something that involves the web and guns you need to be talking to us, not the guy down the block who builds websites.

Its our goal that each industry writer have his own website and display his own work.  Taking pride in the fact that all of his work can and will be seen.  Looking down the road that becomes and advertising nightmare for manufactures so they tend to fight us on that one.  Fight all you want there is pride in individual ownership and the web makes that possible, so rather than fight the current we are building the tools to support it.

Up until now RSS has been a "preview" with a link back.  There are lots of sites trying to sell E-Books on how you can get great ranks in Google and Yahoo with an RSS feed.  Ain't so.  Your a gun site, you sell guns, you stink of guns or you condone those who use them. Even then these quick shortcuts are often closed quickly and as of Google's last press release expect to see those ranked well by this standard to drop quickly in ranks. Liberal Software writers do not like gun sites one bit.  For you RSS is a way to make sure that those who decided they wanted to hear from you actually do, without some webmaster having say in what they consider Spam instead of you.

You need to build your site using GunMuse's Firebase Software platform.  Its Free, Its powerful and it will keep you in business whether you like it or not.